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JustGiving launches hub to encourage gamers to fundraise

JustGiving has launched a new online hub to encourage the gaming community to donate to charities.

The Gaming for Social Good hub provides tools and resources for gamers who livestream their gameplay to create fundraisers and encourage their audiences to donate to charity.

The charities War Child UK, the National Autistic Society, Alzheimer’s Research UK and disability charity SpecialEffect are among the first to have signed up to support the initiative.

The hub includes guides to help gamers integrate their JustGiving page with their streaming accounts. It will also provide a calendar of upcoming gaming events and will feature a monthly ‘Hall of Fame’ to recognise gaming fundraisers.

Gamers are increasingly using their platforms for charitable purposes.

Keith Williams, general manager of JustGiving in the UK and Ireland, said: “Over the last year, we have seen a huge increase in gamers wanting to do good while they play.”

“We are proud to empower individuals and charities to easily connect gaming and livestreaming to their fundraising efforts and capabilities.”

Check out the gaming tools at JustGiving here:

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