“Madden NFL” publisher Electronic Arts is making a $1 million contribution to support the victims of the Jacksonville shooting, and it’s starting a fund so others can donate as well, the company announced Wednesday evening.
“The events last weekend in Jacksonville will impact the gaming community forever,” EA said in a statement. “We can’t begin to understand the pain so many are going through, nor do we pretend to have all the answers that will help us through the healing process. But as is so often the case, our community inspires us. The way you are coming together, and the outpouring of support for all those affected by this tragedy is incredibly uplifting. We want to join you.”
EA said contributions will go to the victims and all those who were affected by the shooting, including the families of Clayton and Robertson.
Additionally, the publisher plans to host a tribute livestream on Sept. 6 and said it will share more details about that event soon.
A separate fund on Tiltify is also raising money for the victims and their families from now through Sept. 30. Parkland High School student and March For Our Lives founder Cameron Kasky is leading that effort along with pro “Madden NFL” player Shay “Young Kiv” Kivlen and “marketing influencer” Michael Gruen. Kivlen and Kasky will host a Twitch livestream event featuring Tampa Bay Buccaneers wide receiver Mike Evans on Monday, Sept. 3 to support the fund.